Seasoned conference attendee (and conference creator) Mark Harrison gives his tips for maximizing the conference experience. Read more.
[ACA In The News] Goal Line Drive For Sim Sub
A recap of coverage on the CRTC’s proposal to eliminate simultaneous substitution during the Super Bowl. Read more.
Experimental Design: Measuring Media Effectiveness
Grant Le Riche makes the case for using an academic principle called “experimental design” to better measure your media effectiveness so you can answer that key question – did my ad drive sales? Read more.