PHILIP DONNE TO RECEIVE ACA GOLD MEDAL AWARD
Philip Donne of Campbell Company of Canada is the recipient of the 2013 ACA Gold Medal Award. It is presented to an individual who has made an outstanding contribution to the advancement of marketing communications.
MOBILE USE ON THE RISE
Canadian marketers are increasingly embracing mobile as a marketing communications channel, according to the latest Marketer’s Pulse survey conducted by the ACA. More than 90% of respondents said their organizations are considering, or are already employing, mobile as a MarCom channel. Click here to download the Executive Summary.