ACA appeared at the ‘Let’s Talk’ hearings on Friday, September 19, calling on the CRTC to ensure that Canada’s broadcasting system remains a healthy ad-supported marketplace that can continue to be its financial foundation. ACA provided comments to the Commission in four important areas. Read the details of our comments here.
Collaboration is the new Competition
Sure, the relationship between procurement and marketing has gotten better over the years. But procurement expert Brett Colbert of MDC Partners says it’s time to take the relationship between procurement and marketing to the next level. And he knows just how to do it. Read more
New NCA ratified by all parties
The new National Commercial Agreement (NCA) reached between ACTRA and ACA/ICA has now been ratified by all parties and the ACA believes that the changes in this agreement offer many improvements for advertisers. Read the highlights