ACA Staff Donate to Charity in the Spirit of the Holiday Season
Canada’s Anti-Spam Law – At Last
The complete regulations that advertisers will need to work within to comply and navigate the new anti-spam law are finally known. ACA and several like-minded parties fought hard to have the regulations flowing from this law adjusted so that non-spammy businesses could continue to use modern digital technologies in legitimate ways to advance commerce. Read more
The Future of Brand Marketing
Brands don’t sell themselves to consumers anymore. On the contrary, it’s the consumers that do the selling. That is, in essence, what Marshall Self, Head of Media Solutions at Google Canada, told his audience at the November 5 annual ACA Conference… read more
Innovate or Die!
Bert DuMars of Forrester Research shared his insights on what it takes to innovate at the ACA conference on November 5th. DuMars stressed that marketing innovation must become a priority. It can be the difference between future success and failure for your business… Read more