Forecasting 2017: ‘Media Fever’ Will Continue To Spread
ACA kicks off its 2017 predictions’ series with Stephan Argent from The Argedia Group, who has his eye on talent, a greater emphasis on personalization and pay-for-performance. Read more.
Why Chatbots Need To Be Part Of Your Marketing Strategy
In part 1 of a series, Massively’s Russ Ward explores how this new tech, combined with the popularity of messenging apps and the rise of “dark social” position chatbots as critical to advertising strategies. Read more.
Canadian Marketers Demand Digital Third Party Verification
ACA Responds To Facebook’s Latest Metrics Mistakes. Read More.