The ACA is welcoming its new staff members: Matthew Chung, Communications Manager and Sabrina Moella, Communications Specialist. Read more.
How digital is transforming OOH
It’s hard for advertisers to get the attention of today’s multi-tasking, multi-screening consumer. Rosanne Caron, President of OMAC and COMB, explains how digital out-of-home is making people take notice. Read more.
Transparency dominates discussion at programmatic trading event
Transparency (or the lack of it) in programmatic buying was the elephant in the room at last week’s AD-Vantage Programmatic Trading Conference hosted by Marketing. EyeReturn Marketing’s Ian Hewetson broke down the issues clouding the digital marketplace. Read more