By Mark Farmer, ACA
Posted May 1st, 2009
The medium you are reading is, in fact, a blog: do not be alarmed. Please stay calm and seated.
Despite the fact that we send Directions out every month via e-mail (using Campaign Monitor, my personal all-time favourite newsletter service), the landing pages for the stories are in fact WordPress blog entries (WordPress being my all-time favourite blogging engine). Hosting the stories in a blog allows commenting, content management, easier sharing, syndication and more. Pound for pound, blogging remains one of the best outreach mechanisms in the communications toolkit.
The Society for New Communications Research in California put together these best practices for blogging from the best & brightest in the industry. Enjoy a few of their words of wisdom: (more…)
Over the next several issues, we’re challenging industry experts to convince us their medium is the best location for advertisers to put their dollars in tough times. Rosanne Caron of the Out-of-Home Marketing Association of Canada steps up to the challenge this month.
Posted May 1st, 2009
How to capture today’s active and mobile consumer
We spend more than 50 percent of our time outside the home, and more than five hours per week commuting: this makes out-of-home (OOH) advertising the clear go-to media to reach consumers, both in and out of a recession.
Consumers are more receptive to OOH than any other media: it doesn’t invade their personal space, and they choose whether to view or interact with it. And OOH advertising gets noticed by consumers: research shows that over 50 percent of OOH ads are seen by participants on their first encounter. (more…)
