By Frances Breithaupt, api Adpeople Inc.
Posted June 1st, 2009
Finding the right employee is a challenge whether the economy is up or down, but one of the few bright spots in a downturn is the abundance of available talent. Here are some tips to improve your chances of finding the right person, and making the entire process much less painful:
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By Sheila Corriveau, AgencyLink
Posted June 1st, 2009
Like the smoke and mirrors pop stars use when lip syncing, some agencies don’t want to expose weak presenters on their staff when pitching for your business. As you conduct a marketing agency search, be cautious and think smart in order to select the right agency to develop strategic marketing solutions for your business.
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By Bob Reaume, ACA
Posted June 1st, 2009
I think it’s safe to say there isn’t an advertiser in Canada who doesn’t know that misleading advertising is against the law. The Competition Act is the mother legislation in this regard, and any advertiser knows there are consequences for trying to mislead consumers.
Earlier this year, the most extensive changes to this legislation in 20 years were passed by Parliament. Quickly. And then by the Senate. Quickly. Without any parliamentary scrutiny. Yes, any. But quickly – did I mention that? (more…)
In the Downturn Throwdown series, we challenge industry experts to convince us their medium is the best location for advertisers to put their dollars in tough times.
By Theresa Treutler, Television Bureau of Canada
Posted June 1st, 2009
The supposed demise of TV and TV advertising is a hot topic, thanks to declines in traditional viewing, personal video recorders (PVRs) and growth in Internet usage. The real story is significantly different.
Canadians have increased their TV viewing four percent since 2004/05 overall, and by two to three percent in the coveted 18-49 demographic. Even the web-centric under-25 demographic watches about 20 hours of TV per week, second only to the Internet in time spent. (more…)
