By Phil O’Neill, VideoEgg, Inc.
Posted January 23rd, 2010
Despite a decline in online display advertising spend for 2009, Canada’s ad industry has encouraging news about its digital budgets this year. Forrester predicts that online display ad spend in Canada will see an impressive 12.7% growth in 2010 alone and continue to increase in future years. New technologies in online display ads, particularly video and rich media, are poised to make a huge impact on the brand advertising world in the next few years. (more…)
By Mary Newman, Cundari
Posted January 23rd, 2010
This article is about discovery and about discovering new ideas and new ways to think. It’s also about why discovery is essential to generate great ideas that ultimately drive the development of brands. Companies like ours are often hired by “experts” because we are “creative.” Well, I’m about to tell you that anyone can be creative – if they have the right thought process. So when a client approaches us to help them solve a problem or develop a creative approach to a brand development challenge, we encourage their involvement and engagement. (more…)
By Anthony Rushton, Telemetry Ltd/Telemetry Inc. (UK)
Posted January 23rd, 2010
For most TV advertisers the pull of the Internet is magnetic. There exists pressure from all sides to embrace this medium in a hug more substantial than that reserved for the mere transmission of banners, buttons, micro sites and expandable “whiz bang wallop” creative solutions. More and more, we see advertisers asking “Why can’t I adapt my current TV ads through a shoot or post-production process and then deliver them through the Internet?” (more…)
By Luc-André Cormier, Cossette Media/Impact Research, & Ian Barr, Rocket XL/Impact Research
Posted January 23rd, 2010
Communications firm, People from Cossette, conducted a large study on social media last fall, interviewing 3,247 Internet users in Canada, the U.S. and UK. In the following article, Luc-André Cormier, who conducted the survey at Impact Research, and Ian Barr, a social media practitioner at Rocket XL, summarize the findings and underline some implications for marketers. Impact Research and Rocket XL are subsidiaries of People from Cossette. (more…)
