Natalie Prychitko, Director Lottery Services
Both your insights and the documentation the ACA provides are valuable to driving forward decisions. Your documents, books and guides are always strong resources, and we always appreciate the time you make to talk through a consideration/hurdle.
Campbell Company of Canada
Angela Lappan, Integrated Marketing
The ACA New Media Committees presentation topics have been very informative and helpful for someone like myself in an integrated media role. The case studies on using social media to create buzz for brands to new online measurement techniques and systems to understanding cost differentials between digital and traditional agencies have been of particular interest. The ability to meet with peers and share experience and learning is key to this process and keeps me informed in this fast moving medium.
The fourth annual Canadian Sponsorship Landscape Study shows that sponsorship spending survived the economic crisis last year as Canadian organizations become more sophisticated in using the marketing tool.
The study is based on primary research commissioned by the Canadian Sponsorship Forum and the Sponsorship Marketing Council of Canada (SMCC), which surveys sponsors, properties and agencies regarding sponsorship trends and investments over the previous year. Two versions of the 2010 Canadian Sponsorship Landscape Study have been presented, most recently at SMCC’s annual conference held on April 20th in Toronto. (more…)
Kraft Hockeyville is back in the winner’s circle after the 2009 edition of the sponsorship program took Best of Show, as well as two Gold Awards, at the 6th annual Sponsorship Marketing Awards (SMAs) on April 20th. Other multiple winners were TD Canada Trust and PepsiCo Beverages Canada, which each won a Gold Award and an Award of Distinction. Read the media release for the full list of winners.