Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

The fourth annual Canadian Sponsorship Landscape Study shows that sponsorship spending survived the economic crisis last year as Canadian organizations become more sophisticated in using the marketing tool.

The study is based on primary research commissioned by the Canadian Sponsorship Forum and the Sponsorship Marketing Council of Canada (SMCC), which surveys sponsors, properties and agencies regarding sponsorship trends and investments over the previous year.  Two versions of the 2010 Canadian Sponsorship Landscape Study have been presented, most recently at SMCC’s annual conference held on April 20th in Toronto. (more…)

Kraft Hockeyville is back in the winner’s circle after the 2009 edition of the sponsorship program took Best of Show, as well as two Gold Awards, at the 6th annual Sponsorship Marketing Awards (SMAs) on April 20th.  Other multiple winners were TD Canada Trust and PepsiCo Beverages Canada, which each won a Gold Award and an Award of Distinction.  Read the media release for the full list of winners.