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April 29th, 2013

Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

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Archive for May, 2010
 
May 31st, 2010

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May 31st, 2010

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May 18th, 2010

Broadcast Talent Advisor

Winnie has been working in the advertising community for twenty years, serving as a Broadcast Producer/Production Manager. Her work has literally taken her around the world producing shoots in Canada, the U.S., England, France, Germany, Italy, Asia, Australia and the Caribbean.

Starting in 1991, Winnie served as Head of the Broadcast Production Department at Young & Rubicam Ltd. in Toronto, managing a department of seven and working on projects for clients such as Ford of Canada, KFC Canada, Whitehall-Robins, Labatt, Kodak, Dupont, and Colgate.

Prior to joining Young & Rubicam, Winnie worked as a producer for Foster Advertising for four years until it was sold to McCann – Erikson Advertising. Her work there included projects for General Motors, Carling 0’Keefe Breweries, Ontario Hydro, Consumer’s Distributing and some Government of Canada work including Canada Savings Bonds.

In November of 1994, Winnie and her partner, Sandy Johnson established their own company, Second Unit Inc. The company provides freelance producers and talent and traffic coordinators to the advertising/marketing industry.

As well, Winnie is the ICA/ACA Industry Talent Advisor serving the advertising community with expertise on the ACTRA, and A F of M unions. Winnie is heavily involved in the negotiation of these contracts as well as providing day to day advice on Talent Unions and production queries.

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May 17th, 2010

“Wishful thinking or actually possible? Time will tell,” says Bob Reaume, ACA’s Vice President, Policy & Research. Read the BizReport article.

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May 13th, 2010

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May 6th, 2010

Registrations are now being accepted for the 2010 Sponsorship Forum, to be held on Thursday, June 10th at the Granite Club in Toronto.  Learn how sponsorships can help you connect to the hearts, minds and wallets of Canadians. There is special registration pricing for SMCC members for the full day event. Go to www.2010sponsorshipforum.com for details.

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  Directions Newsletter
 
November 16th, 2012

Canadian marketers have moderated their expectations for near-term sales and revenue growth, according to the ACA’s most recent Marketer’s Pulse report. A majority of those polled now expect business growth will be stable over the next six months, in contrast to a more optimistic view held by marketers in a May survey. (more…)

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  Upcoming  
 
May 23rd, 2013

ACA Gold Medal Award Presentation
Join us as we honour Philip Donne, President of Campbell Canada of Canada, this year’s recipient of the prestigious ACA Gold Medal Award. Presented in conjunction with the 2013 Marketing Awards at the Carlu. ACA members get a discount of 20% off ticket price. For details, click here.

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