Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

 By Brady Gilchrist
 Admodo

I’d like to introduce the idea of innovation productivity. Quite simply it’s the adoption of new ideas, IP, products, business models and economic potential. Innovation productivity is a macro appreciation that ideas are critical to enterprise growth. (more…)

The Interactive Advertising Bureau of Canada says that Canadian online advertising revenues for 2009 exceeded budgeted expectations of $1.75 billion, and grew by 14% to $1.82 billion. Click here to download the report.