Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

The ACA has released the results of a survey conducted earlier this year that asked Canadian marketers how they were allocating their marketing communications budgets across the increasingly varied MarCom channel options. A summary report, titled Marketing Communications Expenditure Survey 2010, has been issued to ACA members and survey respondents. Increasing reliance on the Internet accounts for the single major shift in activity, according to the 84 survey respondents. Over the three-year survey period, Internet will have gained 3.7 share points and increased ad revenue by 82%. For more survey results, click here.

 
The Board of Directors for 2010-2011 was ratified at the ACA’s Annual General Meeting on October 6th at the Glenn Gould Studio in Toronto. Pictured at the AGM are (sitting left to right): Dominique De Celles of L’Oréal Canada, Chair; Patrick Dickinson of The Bay, Treasurer; and Ron Lund, President & CEO. Following the AGM, the ACA hosted the conference “ACA360: Focus on Digital Marketing.” More than 180 delegates took in the day-long event. 

(more…)