Second in a series
By Ted Morris, 4ScreensMedia
I was recently reading Golf Magazine, a publication of the Time Inc. Sports Group, which includes Sports Illustrated amongst its media assets. Golf Magazine serves as a hub, trigger or catalyst for viewing relevant content through a range of media types and other brand platforms. Here’s why.There is a section in Golf Magazine called “Your Game” which is an instructional piece made up of various illustrations, stats and descriptive text on, for example, how to improve putting from short distances. In the bottom left corner of the page, there is a pointer to the magazine’s website where there is an online video of the same lesson featuring additional information about the putting process. Golf.com has a link to Twitter (@si_golf). Videos are featured on YouTube, Golf Magazine’s channel. (more…)
Bill C-28 received Royal Assent late last year, and will take effect this Fall. The Association of Canadian Advertisers asked legal counsel Margot Patterson of Fraser Milner Casgrain LLP to review what this will mean for marketers.
The Fighting Internet and Wireless Spam Act was enacted in December 2010, and is slated to enter into force this fall. A part of Canada’s Strategy for the Digital Economy, FISA is intended to promote e-commerce by deterring spam, identity theft, phishing, spyware, viruses, and botnets, as well as misleading commercial representations online. FISA creates new offences, enforcement mechanisms and penalties to address these online threats. (more…)