Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

By Ted Morris, 4ScreensMedia

When I read about or watch an online video on technology, it’s usually under the auspices of a company such as Cisco or IBM. One such subject is “The Internet of Things,” about devices that can transmit data across the Web — autonomic systems that enable devices to ‘talk’ to each other. (more…)

The ACA’s Board of Directors for 2011-2012 was ratified at the association’s Annual General Meeting on October 6th in Toronto. Dominique De Celles of L’Oréal Canada continues as Chair, a position she has held since November 2007. Patrick Dickinson of The Bay continues as Treasurer. Click here