Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

According to the Ipsos Influence Index Study, Microsoft tops the list of Canada’s most influential brands. (more…)

The Sponsorship Marketing Council of Canada (SMCC) has joined forces with Calgary-based Partnership Group – Sponsorship Specialists to enhance professional development in the sponsorship marketing industry. (more…)