ACA Applauds CBC Radio’s Advertising Bid
The ACA has thrown its support behind the CBC’s bid to add advertising to its two national music radio networks, CBC Radio 2 and Espace musique. “We have advocated for many years that all broadcasting should permit, and indeed would benefit from, commercial advertising – including all CBC Radio broadcasts,” said the ACA’s Bob Reaume. “Advertising support of the public broadcaster allows government to be fiscally prudent while still advancing public policy goals.” To read the ACA’s media release, click here.
Tags: ACA, advertising, association of canadian advertisers, Broadcast, CBC, CBC Radio, radio
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