Chevrolet’s Hockey Helmet Program Tops SMAs
General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program at the 8th annual Sponsorship Marketing Awards. The SMAs, presented April 3rd at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that have maximized their investments in sponsorship marketing by developing innovative strategies that drive business results. Other big winners this year were Scotiabank, which took home three awards; and BMO, CIBC and Kraft Foods each winning two awards. Click here for the media release.
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