The Sponsorship Marketing Council of Canada (SMCC) has joined forces with Calgary-based Partnership Group – Sponsorship Specialists to enhance professional development in the sponsorship marketing industry. As part of a three-year partnership announced January 11th, the SMCC becomes title sponsor of the annual Western Sponsorship Congress. The SMCC was formed under the auspices of the ACA to further the development of best practices and accountabilities in the field of sponsorship marketing. Click here for more details.