Paul Lavoie’s Road to Success
June 1st, 2015 | Matthew Chung, Manager, Communications and Content
Paul Lavoie, Co-founder, Chairman and CCO of creative agency Taxi, has won countless awards for his creative work, and now the 2015 ACA Gold Medal Award.
Those who know him say that despite all his milestones, there’s no dampening his desire for new challenges.
“Lifetime achievements, they suggest some sort of finality,” says Jane Hope, Lavoie’s wife and co-founder of Taxi. “But I think Paul’s lifetime of achievements is certainly far from over.”
“He has a big appetite for life,” she adds. “He wakes up every morning with a smile because every day is a new challenge.”
Read the ACA’s Q&A with Paul Lavoie
Whether that challenge is expanding his agency into a global powerhouse, or raising the profile of Canada’s advertising community, as he did in 1994, co-creating “Canada Cannes,” a campaign to garner more recognition for Canadian creative, Lavoie simply does not accept the status quo.
“He is a change agent,” Hope says.
“I’ve had the great benefit of working with Paul both as a client and as a business partner,” adds Rob Guenette, President and CEO of Taxi. “One of the main benefits is… Paul rejects that there is an easy solution.
“It is all about challenging the convention… and just plowing through a ton of stuff to get to a better solution.”
Here’s a condensed rundown on what Lavoie has achieved so far.