Fall 2014 Executive Forum in Pictures

Back to the forum event page Participants arrive at the registration desk. The breakfast crowd. ACA President & CEO, Ron Lund, chats with a participant. ACA board executive presiding over the AGM. (L to R: Patrick Dickinson (Hudson’s Bay), Treasurer; Lauri Feser, Chair (West Jet); Ron Lund, member (ACA). The crowd at the ACA AGM […]

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Experimental Design: Measuring Media Effectiveness

Advertisers are obsessed with measurement – and for good reason: you can’t improve what you can’t count. For a long time, media measurement was relatively simple: how many people did my ad reach, and how many ads did those people see? This became the basis of the gross rating point (GRP), which became the currency […]

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[Forecasting 2016] Tech Will Change How Sponsorship Activations Are Measured

As the industry gets into full-swing for 2016, ACA is concluding its series featuring experts predicting trends that will shape the year ahead. Concluding the series are Norm O’Reilly, senior advisor, T1 consulting group and Elisa Beselt, consultant, T1 consulting group, co-authors of the Canadian Sponsorship Landscape Study. Read other articles in the series by […]

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[Forecasting 2016] The Year Of Transparency

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management, Grant Le Riche looked at media and Brent Barootes has given his outlook for the sponsorship space. Next up is Joan Brehl, […]

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[Forecasting 2016] Canada’s 150th Birthday Will Be A Hot Property

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management and Grant Le Riche looked at media. Next up is Brent Barootes, President and CEO, Partnership Group, with his forecast for sponsorships.

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[Forecasting 2016] Programmatic TV’s Ready For Prime Time

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]

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