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The ACA’s Executive Forums and Conferences are designed to complement our suite of courses and webinars, providing dynamic forums for learning from industry experts and networking with peers. These annual events bring together marketing and media experts to present and debate breaking MarCom issues.

Our goal is to challenge conventional business thinking and models. In recent years, the ACA has earned a reputation for introducing to Canadian audiences provocative and outspoken thinkers whose points of view have brought fresh insights and understanding to the key marketing issues of the day.

Navigating Your Way Through
The Programmatic Fog

Friday June 23, 2017
9 a.m. – 11 a.m.
Corus Quay, 25 Dockside Drive, Toronto, 8th Floor
Complimentary to ACA members / $99 for Non-Members

Programmatic media is murky. Will the promise of targeting precision, scalability, cost efficiency, real-time optimization, and unprecedented leverage of big data be overshadowed by a growing concern among advertisers? Specifically, there is concern around the hidden costs of the programmatic ecosystem and the inherent lack of transactional transparency institutionalized by the undisclosed programmatic buying model.

Andrew Altersohn, Chief Executive Officer, AD/FIN Solutions (New York) will help lift this programmatic fog. He will offer the latest insights on this programmatic problem. Importantly, Andrew will offer solutions, allowing for a transparent programmatic ecosystem, including close inspection, analysis and auditing of a buy’s transactional details, costs, and fees.

Andrew’s presentation will be followed by a panel discussion by senior marketers sharing their approaches to working toward a more transparent programmatic ecosystem.

This is a must-attend event if you have an interest in ensuring that you are getting value for your programmatic spend.

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Andrew AltersohnAndrew Altersohn is Chief Executive Officer of AD/FIN Solutions, a company aiming to be digital media’s definitive source for programmatic business intelligence. With a career that started in the very early days of the commercial internet, Andrew is a 25+ year media, marketing and consulting veteran with extensive experience across all aspects of the digital advertising supply chain. Andrew previously served as president of Havas Media, North America and holds an MBA from the University of Michigan and a B.S in economics from Wharton School, University of Pennsylvania. Today, as CEO of AD/FIN, Andrew is bringing greater accountability and next-generation intelligence to the increasingly complex world of digital advertising and media.

Strategic Partners

Adobe / TubeMogul




Globe Media Group




Platinum Sponsor

the exchange lab


Gold Sponsors

Alliance for Audited Media


Kantar TNS

View past events in the events archive.

For more information about ACA’s events, please contact
Davina Wong at (416) 964-3805 ext. 1007 / 1-800-565-0109
or dwong@ACAweb.ca.

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