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The ACA’s Executive Forums and Conferences are designed to complement our suite of courses and webinars, providing dynamic forums for learning from industry experts and networking with peers. These annual events bring together marketing and media experts to present and debate breaking MarCom issues.

Our goal is to challenge conventional business thinking and models. In recent years, the ACA has earned a reputation for introducing to Canadian audiences provocative and outspoken thinkers whose points of view have brought fresh insights and understanding to the key marketing issues of the day.


Annual General Meeting & Executive Forum


How To Be A Customer-Centric Organization

Date: Tuesday October 4, 2016
Time: 8:00 a.m. – 11:00 a.m.
Place: Downtown Toronto

Complimentary to ACA members / $99 for Non-Members

Operational skill once conferred competitive advantage; now it’s table stakes. The new source of advantage is customer centricity: deeply understanding your customers’ needs and fulfilling them better than anyone else.

At ACA’s Executive Forum, Mario Simon, CEO, Millward Brown Vermeer, will show attendees how to build a finely-tuned “insights engine” to turn data into insights and insights into a strategy – the key component shared by customer-centric companies.

MB Vermeer has identified the strategies, structures and capabilities of high-performing brands. Leveraging a just-published Harvard Business Review article, Mario will share the 10 characteristics of a superior insights engine.

Register for the event to receive an advanced copy of the “Building An Insights Engine” article in HBR, as well as a link to Millward Brown Vermeer’s Insights2020 Benchmarking Tool, so you can get a top-level assessment of your organizations’ insights engine.

Register Now


8:00 – 8:30
Registration & Coffee

8:30 – 9:00
Annual General Meeting

9:00 – 10:00
Building An Insights Engine
Presenter: Mario Simon, CEO, Millward Brown Vermeer

10:00 – 11:00
Panel Discussion
More details to come.

NB: Agenda subject to change.

Mario Simon, CEO Millward Brown Vermeer

Mario SimonMario Simon is the Chief Executive Officer of Millward Brown Vermeer and has led the global expansion of the practice now operating in the U.S., U.K., the Netherlands, Australia, China, South Africa, UAE, Mexico, Brazil, Singapore and Japan. Mario serves key clients and consults on corporate and marketing strategy, branding, segmentation and pricing. His passion is helping clients to super-charge growth through breakthrough strategy.

Mario has published numerous articles and editorials in scientific, academic and marketing journals. He has been a featured guest on Wall Street Journal TV, Bloomberg, Fox Business News and Al Jazeera International and is an accredited contributor to the Huffington Post.

Mario has been invited to business and marketing bodies as a thought leader and contributor, including recent keynote speaking engagements with the American Marketing Association (AMA), the Advertising Research Foundation (ARF), the Brazilian Association of Advertisers (ABA) and the Association of National Advertisers (ANA), among others.

His industry experience spans consumer goods, consumer technology, higher education, financial services, professional services, hospitality, telecommunications, media, digital, health care, technology equipment, luxury, transportation and home construction.

Prior to joining Millward Brown, Mario served as Engagement Manager at McKinsey & Company in New York, and later as co-founder and principal of BBDO Consulting London.

Mario holds a Ph.D. with highest honors and two Masters degrees from Yale University, where he specialized in Economics, Game Theory and Behavioural Economics. He graduated with a Bachelor’s degree with highest distinction in Economics and Politics at the American College of Greece and the Pantion University of Social Sciences in Athens.

Panelists to come.

View past events in the events archive.

For more information about ACA’s events, please contact
Davina Wong at (416) 964-3805 ext. 1007 / 1-800-565-0109
or dwong@ACAweb.ca.

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    Angela Lappan, Integrated Marketing

    The ACA New Media Committees presentation topics have been very informative and helpful for someone like myself in an integrated media role. The case studies on using social media to create buzz for brands to new online measurement techniques and systems to understanding cost differentials between digital and traditional agencies have been of particular interest. The ability to meet with peers and share experience and learning is key to this process and keeps me informed in this fast moving medium.

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