Date: Tuesday November 7, 2017
For months now, concerns about digital media have dominated industry discussion. Two recent ACA studies shone a spotlight on the issues of invalid traffic and the fog surrounding programmatic transactions.
Meanwhile, marketers have been more vocal about their growing unease of seeing their ads appear alongside offensive content.
Perhaps it’s time to change the conversation. On November 7, hear from the industry leaders who are working to clean up the digital supply chain.
Recently, Jason Kint and his team at Digital Content Next had an epiphany. With the digital marketing industry growing at lightning speed, they realized industry needed to move fast if it was going to tackle inherent issues like bot fraud and transparency. What they did next was unique, and it’s working. Jason will share about TrustX, a marketplace DCN created with the singlular goal of increasing trust and transparency for marketers, consumer and publishers.
Digital advertising fraud siphons billions of dollars away from good publishers and marketers each year. All sides of the industry are frustrated, and marketers are seriously questioning their digital investments. But the good news is that the war against ad fraud is conquerable. Joan will share how audits contribute to the fight against ad fraud by distinguishing quality publishers with human audiences. She’ll also share steps marketers can take to ensure their ad dollars are being spent against real and engaged audiences.
Following landmark studies into media transparency in the U.S. and Canada, marketers have come to realize they can no longer afford to accept publishers’ audience numbers at face value. That’s where the Media Rating Council comes in, setting standards for the industry and then ensuring compliance through audits, including for tech cos. Hear how MRC accreditation has become the gold standard for the industry and how that can help marketers know where they can safely direct their ad dollars.
The three speakers will discuss what they see in the field and how marketers are the key to getting solutions adopted in the market. Questions they’ll tackle include: is digital held to a higher or lower standard than other media? Why should we be talking about Russian ads during elections? What measurements are accredited in Canada? What’s inside of the “walled gardens”? Is it really caveat emptor when it comes to media? Should it be? This is also the audience’s chance to have their questions answered.
Agenda subject to change.
Jason Kint, CEO of Digital Content Next
Digital Content Next is the only trade organization dedicated to serving the unique and diverse needs of high-quality, digital content companies that manage trusted, direct relationships with consumers and marketers. DCN operates TrustX, a cooperative digital advertising marketplace, as a public benefit corporation for the sole purpose of building the sustainable future for trusted advertising.
Kint is focused on guiding the organizations’ diverse and powerful group of members — from established media brands such as The New York Times, NBC, Condé Nast and ESPN, to digital natives, such as Vox, Slate and Business Insider — into the future and on setting the agenda for discussions on issues ranging from net neutrality to revenue innovation to privacy. A 20-year veteran of the digital media industry, Kint led the evolution of CBS Sports into a multi-platform brand offering premier broadcast, online and mobile sports content as SVP and General Manager of CBS Interactive’s Sports Division and served in various executive roles launching and leading the websites for Sporting News and all of Times Mirror Magazines’ flagship websites.
Joan Brehl, Vice President and General Manager of AAM Canada
The Alliance for Audited Media is the recognized leader in verification with unparalleled expertise across all brand platforms including web, mobile, email and print.
Brehl oversees AAM’s Toronto-based office and is the go-to contact for the organization’s Canadian clientele. In this role she works with a wide range of traditional and digital media clients from Canada’s publishing, advertising and ad tech industries to help them find accountable and trusted solutions that meet their business needs. With more than 30 years of experience in media, Brehl has a deep understanding of today’s cross-platform landscape. Prior to joining AAM, she held positions at TIME Publishing, TIME Canada and Harrison Young Pesonen & Newell (now PHD).
George Ivie, CEO, Media Rating Council
The MRC secures audience measurement ensuring that it is valid, reliable, and effective for the media industry. The MRC writes the standards and accredits 3rd party audits across TV and Radio Broadcasting, Cable, Print and Internet.
Ivie was appointed Executive Director and CEO of MRC in January 2000. His background includes over 30 years of experience in auditing, evaluating and consulting for Media Research businesses, with a specialty in information technology. Prior to his appointment to Executive Director, George was Ernst & Young’s lead representative and advisor to the MRC.