THURSDAY, OCTOBER 4, 2012
The Second City, 51 Mercer Street, Toronto
Join us on October 4th in Toronto for ACA360: Focus on Digital Marketing, the ACA’s third annual all-day conference on the latest trends, insights, advances and best practices in digital marketing. Each year this conference brings together senior executives from the marketer, agency and media sectors to listen and learn from an A-list of industry thought-leaders from the UK, U.S. and Canada.
Testimonials
Click here to hear what attendees had to say about last year’s Digital Marketing conference.
Co-Founder, Chief Marketing Officer & Executive Vice President of Global Development, comScore, Inc.
Changing How the World Sees Digital Advertising
Linda will cover the latest challenges facing the digital advertising industry, including validation of delivery and how to deliver the levels of transparency and accountability now required. She will also address how to ensure the growth and continued profitability of all sides of the digital ecosystem, from those who produce content to those who select it as a means to reach consumers.
Michael Carter
President, Olson mobile
It’s not mobile marketing. It’s just marketing at its best.
Gone are the days when mobile stands alone as an independent marketing channel, waiting to be tested and tried on a shoestring budget. Mobile is mainstream. Mobile doesn’t work alone. Mobile must be considered as an integrated, if not central component, to anyone’s core marketing strategy that works in harmony with every other channel, with every other screen. Not doing so is a recipe for disaster. Michael will explain why.
Jeremy Edwards
Founder and Director of Content, Activative
How Digital & Social Enables Real-Time Advertising
Using examples of marketing activation from the London 2012 Games, Jeremy will illustrate how we are now in the era of ‘live’ advertising.
Mark Fagan
Head of Search & Performance Media, iProspect
Innovating Through Performance Marketing
Mark will give an insight into the UK market and what strategies iProspect are employing for their clients such as Shop Direct Group (largest retailer in the UK) in order to future-proof their business. Mark will provide some best-in-class case studies and predict the key challenges the market faces in 2013.
Charly Pall
Head of Industry, Google Canada
Jeremy Butteriss
Director, Strategic Partnerships, Google Canada
Marketing in Tomorrow’s Digital World:
What You Need to Know Today
Tomorrow’s digital marketing strategies won’t wait. They’re here now. Come hear Google’s take on what new technologies will mean for marketers, how mobile will continue to grow in importance, why video will remain the most compelling, and how no one can ignore the imperative of the multi-platform future.
Emily Taylor
Market Research & Intelligence Manager,
Microsoft Advertising
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Grocery Shopping
Microsoft Advertising and Omnicom MediaGroup partnered to understand the worldwide role that mobile devices are currently playing in the retail category, while demonstrating opportunities to move beyond function in order to provide better brand experiences that lead to higher sales. The study explores:
- How consumers in these countries are using mobile phones through the shopping journey (groceries)
- What consumers expect from mobile tech, products and retailers to aid shopping experiences
- How marketers can capture the HEAD and the HEART through the shopping experience while raising brand awareness, consideration and loyalty and increase sales
Chris Williams
President, IAB Canada
Three Digital Media Trends to Watch in Canada
Chris will provide a snapshot of the digital media universe in Canada, referencing the statistics, trends and metrics that are shaping the digital marketing industry today, and the implications for the future.
THURSDAY, OCTOBER 4
The Second City, 51 Mercer Street, Toronto
Click here for a PDF copy of the Agenda
7:30 – 8:30
Registration & Light Breakfast
8:00 – 8:30
ACA’s Annual General Meeting
8:30 – 8:45
Conference Welcome
Dominique De Celles, Chair, ACA
Ron Lund, President & CEO, ACA
8:45 – 9:00
Three Digital Media Trends to Watch in Canada
Chris Williams, IAB Canada
9:00 – 9:45
Changing How the World Sees Digital Advertising
Linda Abraham, comScore, Inc.
9:45 – 10:00
Ensuring Interest-Based Advertising Remains Viable
Bob Reaume, Vice President, Policy & Research, ACA
10:00 – 10:20
Break
10:20 – 11:10
How Digital & Social Enables Real-Time Advertising
Jeremy Edwards, Activative
11:10 am – 12:10
Marketing in Tomorrow’s Digital World: What You Need to Know Today
Charly Pall & Jeremy Butteriss, Google Canada
12:10 – 1:30
Lunch – Wayne Gretzky’s Toronto, 99 Blue Jays Way
Lunch sponsored by comScore, Inc.
1:30 – 2:00
Mobile in the Consumer Journey: How Mobile is Shaping the Future of Grocery Shopping
Emily Taylor, Microsoft Advertising
2:00 – 2:45
Innovating Through Performance Marketing
Mark Fagan, iProspect
2:45 – 3:30
It’s Not Mobile Marketing. It’s Just Marketing at its Best.
Micheal Carter, Olson mobile
3:30 – 3:45
Conference Wrap-Up
Ron Lund, ACA
3:45 – 5:00
Reception
Please note: Agenda subject to change.
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