Winnie has been working in the advertising community for 20 years, serving as a Broadcast Producer/Production Manager. Her work has literally taken her around the world producing shoots in Canada, the U.S., England, France, Germany, Italy, Asia, Australia and the Caribbean.
Starting in 1991, Winnie served as Head of the Broadcast Production Department at Young & Rubicam Ltd. in Toronto, managing a department of seven and working on projects for clients such as Ford of Canada, KFC Canada, Whitehall-Robins, Labatt, Kodak, Dupont and Colgate.
Prior to joining Young & Rubicam, Winnie worked as a producer for Foster Advertising for four years until it was sold to McCann-Erikson Advertising. Her work there included projects for General Motors, Carling 0’Keefe Breweries, Ontario Hydro, Consumer’s Distributing and some Government of Canada work, including Canada Savings Bonds.
In November 1994, Winnie and her partner, Sandy Johnson, established their own company, Second Unit Inc. The company provides freelance producers and talent and traffic coordinators to the advertising/marketing industry.
As well, Winnie is the ICA/ACA Industry Talent Advisor serving the advertising community with expertise on the ACTRA, and A F of M unions. Winnie is heavily involved in the negotiation of these contracts as well as providing day to day advice on Talent Unions and production queries.