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ADVOCACY & ISSUES MANAGEMENT

Advocacy work is a very important part of the Association of Canadian Advertisers’ activities. As the premier Canadian marketing association, on behalf of our members we regularly consult with the CRTCCompetition Bureau, House of Commons committees, government departments at the federal and provincial levels, and frequently appear at and present to special reviews or government groups.

Any regulatory or legislative area that may have an impact on a marketer’s business environment is monitored and considered for action.

The ACA’s government relations activities and policies are based on a few essential principles that can be applied to most government issues. Communicating these principles will increase government understanding of the fundamental beliefs and needs of marketers. Government policies should be weighed against these principles to determine if they are in the best interests of marketers.

The ACA’s fundamental principles are:

  1. Advertisers must behave responsibly.
  2. Advertisers have a right to freedom of speech.
  3. Advertisers make an important contribution to the Canadian economy and culture.
  4. Advertisers support a vibrant, competitive economy.

We also work on the marketers’ behalf to ensure that business conditions don’t jeopardize their ability to advertise efficiently, effectively and responsibly. Whether it is audience measurement, auditing, proof of performance, research methodologies, talent/union negotiations, agency relations, clutter, or any of the many other industry issues that may affect marketers’ ability to advertise, the ACA will employ its proactive and leadership role within the industry to act on behalf of its members.

 
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    David Allard on how Campbell’s keeps current with what is happening in the broadcast marketplace

    Campbell Company of Canada
    David Allard Senior Brand Manager

    ACA Broadcast Committee meetings are a great way for any marketer who has media responsibilities to keep current with what is happening in the broadcast marketplace. Through discussions with your peers on many diverse areas such as production, talent fees, media trends, audience measurement, CRTC issues and so forth, attendance at the meetings amounts to a refresher course in broadcast media every time. I would recommend it for any ACA member.

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