A well-written marketing communications services agreement from a client’s perspective clearly defines all expectations and obligations between marketer and agency – goals, responsibilities, deliverables, anticipated results and remuneration.

As the premier Canadian marketing association, the ACA offers its members, free of charge, confidential advisory services that help answer questions pertinent to their specific agreements.

Related resources:

Marketing Communications Services Agreement  
Commentary and model agreement, Third Edition (2009)

Media Auditing  
A guidebook on best practices for the Canadian market (2008)

Improving the Marketing Communications Value Chain  
A look at the role of payment by results  (2001)

To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.