An essential part of the client-agency relationship is the remuneration agreement, and the Association of Canadian Advertisers provides, free to its members, advice on assessing remuneration proposals and on processes for negotiating with your agency.

There are different types of remuneration models, and we`ll help you determine what approach best fits your needs and circumstances. We have the information, data and expertise to help you make the right decisions.

As the premier Canadian marketing association, we can also help you determine the benefits of performance incentives that will take your agency`s productivity and your MarCom efficiency to the next level.

Related resource:

How Advertisers in Canada Remunerate their Marketing Communications Agencies  
Agency Remuneration Study (2007)

To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 / 1-800-565-0109 /scharles@ACAweb.ca