When a change in business or in your marketing communications needs suggests an agency search is in order, the way you go about it will greatly influence your chance of success. In some instances, a change in the relationship you have with your current agency is more apt than an agency change.
As the premier Canadian marketing association, the ACA provides its members, free of charge, confidential advisory services to help ensure that the agency search leads to an enhanced relationship that will deliver positive results for your business and your brand.
In Search of a Marketing Communications Agency Partner
A guidebook for advertisers on agency searches (2003)
A guidebook for enhancing the value of the client-agency relationship (2008)
To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca