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BEST PRACTICES TOOLKIT

The Association of Canadian Advertisers provides insights and intelligence to members to enhance their understanding of MarCom best practices. As the premier Canadian marketing association, we commission, on an ongoing basis, a growing suite of publications and research reports that address topics of significant interest and importance to marketers. These are grouped under the following categories:

Working with your MarCom Agency
Marketing ROI
Information & Insights
Legal, Regulatory & Industry Issues

ACA MARKETER’S PULSE RESEARCH SURVEY

At regular intervals throughout the year, the ACA surveys a panel of senior Canadian marketers to gather valuable insights into shifting business conditions, perceptions and strategic priorities. The panelists share what they are thinking, planning and experiencing at their respective workplaces, and with their suppliers, partners and consumers.

 

 

 
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    The Hudson Bay’s Patrick Dickinson discusses how ACA’s advocacy work proved indispensable for his organization.

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