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Aca Driving Marketing Success
BEST PRACTICES TOOLKIT

The Association of Canadian Advertisers provides insights and intelligence to members to enhance their understanding of MarCom best practices. As the premier Canadian marketing association, we commission, on an ongoing basis, a growing suite of publications and research reports that address topics of significant interest and importance to marketers. These are grouped under the following categories:

Working with your MarCom Agency
Marketing ROI
Information & Insights
Legal, Regulatory & Industry Issues

ACA MARKETER’S PULSE RESEARCH SURVEY

At regular intervals throughout the year, the ACA surveys a panel of senior Canadian marketers to gather valuable insights into shifting business conditions, perceptions and strategic priorities. The panelists share what they are thinking, planning and experiencing at their respective workplaces, and with their suppliers, partners and consumers.

 

 

 
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  • What Members Say

    David Allard on how Campbell’s keeps current with what is happening in the broadcast marketplace

    Campbell Company of Canada
    David Allard Senior Brand Manager

    ACA Broadcast Committee meetings are a great way for any marketer who has media responsibilities to keep current with what is happening in the broadcast marketplace. Through discussions with your peers on many diverse areas such as production, talent fees, media trends, audience measurement, CRTC issues and so forth, attendance at the meetings amounts to a refresher course in broadcast media every time. I would recommend it for any ACA member.

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