What Marketers Can Do Now To Conquer Ad Fraud

January 16th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with industry leaders about their plans. Last week, we spoke with comScore Canada. Read on to hear from AAM Canada Vice President and General Manager Joan Brehl, as she takes one last look back at 2017 and share goals for the year ahead. Read on for her […]

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Why The Ad Industry Needs More Accurate Data

January 9th, 2018 | Matthew Chung, Manager, Communications and Content

As the industry rolls into 2018, ACA spoke with comScore Canada’s General Manager, Brent Bernie; Bryan Segal, VP and Darrick Li, Senior Director, Sales, to ask them to take one last look back at 2017 and share goals for the year ahead. Read on for their advice to marketers for 2018.

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Top 5 Things To Look For When Onboarding Third-party Data Partners

December 14th, 2017 | Kenneth Wong, Director, comScore Canada

A May 2017 article from The Economist, titled “The world’s most valuable resource is no longer oil, but data” caught the attention of marketers globally. And rightly so. The top five most valuable firms globally that mine and assimilate this data (Alphabet, Amazon, Apple, Facebook and Microsoft), are an essential part of consumers daily lives. […]

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Surviving The Shift To Smart Everything

December 12th, 2017 | ACA Team, Association of Canadian Advertisers

How will brands talk to consumers in the future? It’s a question long asked by marketing and agency heads and few can ever be certain of the answer. But at a recent ACA webinar, Paul Neto, VP of Digital and Media at Kantar Millward Brown posited a theory: in the future, companies will talk to […]

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How To Build A Better Second-screen Experience With Twitter

December 6th, 2017 | ACA Team, Association of Canadian Advertisers

When marketers think of Twitter, it’s only natural they wonder what consumers are tweeting about. But Canadians on the platform are less interested in communicating via 280 characters and more focused on what they’re reading and watching. When it comes to TV-loving Twitter users, Canadians by and large are content consumers, rather than creators, says […]

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Three Things We Know For Sure And Some Questions From The 11th CSLS

December 1st, 2017 | Norm O'Reilly and Elisa Beselt,

The Canadian Sponsorship Landscape Study (CSLS) has entered its second decade and continues to tell stories about what is happening in Canadian sponsorship on the ground. Since 2006, we have more than 3,700 responses from Canadian sponsors, properties and agencies about the trends, investments and challenges they are facing. Over the years, we have looked […]

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