Brand management has become increasingly more challenging. This is due to continuing fragmentation in marketplaces, distribution channels, MarCom channels and supplier networks. The brand manager’s leadership role in managing and influencing this multi-faceted environment is more critical than ever before.
Members of the Association of Canadian Advertisers can access a suite of confidential advisory services, free of charge, addressing any questions about achieving excellence in brand management.
A guidebook for enhancing the value of the client-agency relationship (2008)
In Trust: Ethics in Advertising
Ethics issues related to MarCom planning and strategy, brand management and corporate social responsibility (2008)
The Client Brief
A best-practices guide to briefing communications agencies (2006)
Maximizing the Value of the Media Agency Partnership
A guidebook for advertisers (2006)
Measuring Marketing Communications Effectiveness in an Ever Changing World – The Role of the MarCom Dashboard
An investigation of current theory and practice for measuring the results of marketing communications (2012)
To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca