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October 2017
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    Angela Lappan on how informative the ACA New Media Committees presentation topics are

    Campbell Company of Canada
    Angela Lappan, Integrated Marketing

    The ACA New Media Committees presentation topics have been very informative and helpful for someone like myself in an integrated media role. The case studies on using social media to create buzz for brands to new online measurement techniques and systems to understanding cost differentials between digital and traditional agencies have been of particular interest. The ability to meet with peers and share experience and learning is key to this process and keeps me informed in this fast moving medium.

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