Following five months of bargaining, ACTRA has reached terms of settlement with the Association of Canadian Advertisers and the Institute of Communication Agencies to renew the National Commercial Agreement, the industry standard collective agreement that governs the production of commercials in Canada. Click here for more information.
By Anthony Rushton, Telemetry Ltd/Telemetry Inc. (UK)
Posted January 23rd, 2010
For most TV advertisers the pull of the Internet is magnetic. There exists pressure from all sides to embrace this medium in a hug more substantial than that reserved for the mere transmission of banners, buttons, micro sites and expandable “whiz bang wallop” creative solutions. More and more, we see advertisers asking “Why can’t I adapt my current TV ads through a shoot or post-production process and then deliver them through the Internet?” (more…)
By Sheila Corriveau, AgencyLink
Posted November 24th, 2009
The explosion of choice is well illustrated in a bestseller by Barry Schwartz, The Paradox of Choice – Why More is Less. Schwartz writes about visiting The Gap to buy a pair of jeans. It had been some time since his last such purchase. When he entered the store, a young salesperson approached him and asked if she could help. “I want a pair of jeans in size 32-28,” said Schwartz.
The helpful salesperson replied with an overwhelming number of questions:
- Do you want them slim-fit, easy-fit, relaxed-fit, baggy or extra baggy?
- Do you want them stonewashed, acid-washed or distressed?
- Do you want them button-fly or zipper-fly?
Schwartz was stunned. A moment or two later he sputtered something like: “I just want regular jeans. You know – the kind that used to be the only kind.” (more…)