The latest addition to the ACA’s library of best practices publications aims to assist marketers in cracking a tough nut: the ability to measure – and therefore demonstrate – the effectiveness of their marketing communications investments.
Measuring Marketing Communications Effectiveness in an Ever Changing World – The Role of the MarCom Dashboard refines the concepts first advanced in the ACA’s 2005 landmark study Measuring Marketing Communications Returns – ROI or Dashboard? (more…)
According to the Ipsos Influence Index Study, Microsoft tops the list of Canada’s most influential brands. (more…)
A majority of Canadians believe advertising offers them value, and agree that most advertising is acceptable, according to a consumer poll conducted for Advertising Standards Canada by The Gandalf Group. (more…)
By Ted Morris, 4ScreensMedia
When I read about or watch an online video on technology, it’s usually under the auspices of a company such as Cisco or IBM. One such subject is “The Internet of Things,” about devices that can transmit data across the Web — autonomic systems that enable devices to ‘talk’ to each other. (more…)
According to the latest Consumerology Report, the environment has lost its status as one of the top five issues facing Canadians, with only 49% ranking it as very important. The report, based on a national survey commissioned by Bensimon Byrne and conducted by The Gandalf Group, indicates that companies should think carefully when focusing their brand positioning or CSR activities around the environment. Click here for more.
By Mary Newman, Cundari
Posted January 23rd, 2010
This article is about discovery and about discovering new ideas and new ways to think. It’s also about why discovery is essential to generate great ideas that ultimately drive the development of brands. Companies like ours are often hired by “experts” because we are “creative.” Well, I’m about to tell you that anyone can be creative – if they have the right thought process. So when a client approaches us to help them solve a problem or develop a creative approach to a brand development challenge, we encourage their involvement and engagement. (more…)
