Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards (SMAs), winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives. The SMAs, presented April 25th at the Sponsorship Marketing Council of Canada’s annual conference in Toronto, recognize companies that maximize their investments in sponsorship marketing by developing innovative strategies that drive results. Other big winners were BMO and Scotiabank, which each won two awards. Click here for the media release.

A panel of leading industry experts has been selected to judge the 9th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence. The awards are presented by the Sponsorship Marketing Council of Canada, formed under the auspices of the ACA. This year’s judging panel, chaired by Gavin Roth, Vice President, Multiplatform Sales at Rogers Media, is comprised of senior executives representing a cross-section of Canada’s sponsorship marketing industry. Click here for the full list of judges.

Dan MacKenzie, Vice President & General Manager of NBA Canada, is the incoming Chair of the Sponsorship Marketing Council of Canada. “There are more opportunities than ever for sponsors to engage consumers, whether through traditional means or constantly changing digital and social media channels,” said MacKenzie. “I am honored to have been chosen to lead such an esteemed board of professionals and to work with them to advance the SMCC’s mandate in the areas of education, networking and celebrating excellence in Canada.”

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The call has gone out for entries to the 9th Annual Sponsorship Marketing Awards. The submissions deadline is January 31, 2013 at 11:59 p.m. Chairing the judging panel is Gavin Roth, Vice President, Multiplatform Sales at Rogers Media. Winners are to be announced at the Sponsorship Marketing Council of Canada’s annual conference on April 25, 2013. (more…)

General Motors of Canada took home the Best of Show trophy for its Chevrolet Hockey Helmet Program at the 8th annual Sponsorship Marketing Awards. (more…)

A panel of leading industry experts has been selected to judge the 8th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence. (more…)

The final report of the 5th annual Canadian Sponsorship Landscape Study is now available for download in English and French. Led by Professors Norm O’Reilly and Benoit Séguin of the University of Ottawa, the study surveys sponsors, sponsees and agencies regarding sponsorship trends and investments over the previous year. (more…)

RONA won big time at the 7th annual Sponsorship Marketing Awards, taking home the Best of Show trophy for its breakthrough sponsorship marketing program leading up to the 2010 Vancouver Olympic Games and Paralympic Winter Games. The hardware retailer also won the Gold Award in a special category in this year’s competition dedicated to the Vancouver Games.  For more on all the winners, click here.

The Sponsorship Marketing Council of Canada’s Board of Directors for 2010/2011 was confirmed at the group’s recent AGM in Toronto. Monique Giroux, Senior Director, National Sponsorships with CIBC, remains Chair for a second term. She heads a Board with 14 other Directors. Click here for the full list.

A call has gone out for entries to the 2011 edition of the Sponsorship Marketing Awards. New for this year – a special category to recognize sponsorship excellence at the 2010 Vancouver Olympic Winter Games and Paralympic Winter Games.  The deadline for entries is Thursday, January 27 at 11:59 p.m. EST. Click here for details.