Blog

While past financial crises barely made a dent in sponsorship expenditures (chiefly due to ongoing agreements), this pandemic has impacted the sports and entertainment industry like no other calamity in recent times. As shows, festivals and sports ground to a halt, many brands were obliged to axe activation and slash their budgets, ending decades of growth for the communication medium.

Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative […]