Come Together: A guidebook for enhancing the value of the client-agency relationship (2008)

In the marketer’s quest to maximize MarCom ROI, an optimized agency relationship is key. How best to achieve this goal is examined in depth in this guide. 

Come Together starts by looking at how the huge changes that have affected the marketing and MarCom industries in recent years have deeply affected the way in which clients and their agencies can work together. A result has been a decreasing level of trust between the two parties.

At the core of the book is a 20-point ‘Code of Client-Agency Conduct’ that covers both process and people issues to help rebuild trust and establish firmer foundations for client-agency relations.

One copy of this publication has been provided to each ACA member organization. To order additional copies, click here.

For more information about this publication or to access our confidential advisory services on this or related topics, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.