The Association of Canadian Advertiser’s committees identify and provide meaningful input on the most important issues that impact the effectiveness and efficiency of our members’ marketing communications.

Members volunteer their time and expertise to sit on committees, and thereby play a direct role in guiding ACA’s program development and driving our advocacy agenda. The committees are centres of excellence, facilitating the exchange of ideas and information on behalf of all ACA member companies.

The committees spearhead necessary actions on key issues leading to a variety of outcomes, including the formation of policy, strategy, proprietary research and best practices, as well as direction for ACA’s education courses, executive forums and webinars.

There are currently three ACA committees: Media, Marketing Communications Financial Management & Procurement, and Digital Marketing. In addition, the ACA oversees the Sponsorship Marketing Council of Canada as a stand-alone organization comprised of ACA members and other industry stakeholders with an interest in advancing the sponsorship marketing field.