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COMMITTEES

The Association of Canadian Advertiser’s committees identify and provide meaningful input on the most important issues that impact the effectiveness and efficiency of our members’ marketing communications.

Members volunteer their time and expertise to sit on committees, and thereby play a direct role in guiding ACA’s program development and driving our advocacy agenda. The committees are centres of excellence, facilitating the exchange of ideas and information on behalf of all ACA member companies.

The committees spearhead necessary actions on key issues leading to a variety of outcomes, including the formation of policy, strategy, proprietary research and best practices, as well as direction for ACA’s education courses, executive forums and webinars.

There are currently three ACA committees: Media, Marketing Communications Financial Management & Procurement, and Digital Marketing.

 
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    Joel Mallard on the course Secrets to Getting Your Agency to Over-Deliver:

    Diageo Canada
    Joel Mallard, Director, Beer, Cider & Wine

    On Secrets to Getting Your Agency to Over-Deliver:
    Excellent mix of theory and exercises – left me with a new perspective of some ‘stop, start and continues’ to implement immediately with my day to day with the key agencies that I work with.

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