An increase in the number of MarCom channel choices has brought about a significant change in the allocation of media expenditures. As the premier Canadian marketing association, the ACA helps its members understand current and evolving trends in media spending as well as the relevance to their own MarCom challenges and practices.

Through the Association of Canadian Advertiser’s confidential advisory services, offered exclusively and without charge to members, we track up-to-date and relevant industry trend information pertinent to their media needs.

Related resources:

Marketing Communications Expenditure Survey 
Summary report (2010)

SMCC Sponsorship Survey 
Summary report (2009)

To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca