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MARCOM ROI Marketing departments and their related budgets have come under increased scrutiny. Hence the importance of understanding the contribution marketing and all the marketing communications programs contribute to building the business and the brand. Click on the following for more details: Marketing and MarCom ROI and Dashboards MarCom Financial Management and Procurement

Richard Burjaw on how PepsiCo Canada has benefited from ACA’s briefings to staff, advocacy work and education programs.

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The link between advertising, competition and consumer value is immediate – when ad bans were lifted in some U.S. states, the price of eyeglasses fell up to 40% due to increased public awareness and competition.