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CONFIDENTIAL ADVISORY SERVICES

Make the ACA your first call.

The Association of Canadian Advertisers offers confidential advisory services that address your specific marketing and marketing communications challenges. These services are offered exclusively, at no extra charge, to ACA members.

Whether you are looking for a quick answer to one question, or for consultation on a complex marketing or MarCom challenge, one call to the ACA will put into motion a process that brings together the information and advice that best suits your needs.

We draw on industry statistics and perspectives from experts in the field, and conduct primary and secondary research. By whatever means, we will find the answer to your MarCom questions.

Following are links to our most requested topic areas:

Working with your MarCom Agency
Agency Remuneration
Agency Search
Agency Contract
Performance Reviews
Processes and Best Practices
Digital Marketing
Production

Marketing ROI
Marketing and MarCom ROI and Dashboards
MarCom Financial Management and Procurement

Information & Insights
Brand Management and Leadership
MarCom Industry Trend Information
Networking Requests

Legal, Regulatory & Industry Issues
Legal Issues in Marketing and MarCom
Talent/Performer Issues

To access the ACA’s extensive confidential advisory services, contact Judy Davey, Vice President, Media Policy and Marketing Capabilities of the ACA at (416) 964-2791 / 1-800-565-0109 / jdavey@ACAweb.ca.

 
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    Angela Lappan on how informative the ACA New Media Committees presentation topics are

    Campbell Company of Canada
    Angela Lappan, Integrated Marketing

    The ACA New Media Committees presentation topics have been very informative and helpful for someone like myself in an integrated media role. The case studies on using social media to create buzz for brands to new online measurement techniques and systems to understanding cost differentials between digital and traditional agencies have been of particular interest. The ability to meet with peers and share experience and learning is key to this process and keeps me informed in this fast moving medium.

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