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CONFIDENTIAL ADVISORY SERVICES

Make the ACA your first call.

The Association of Canadian Advertisers offers confidential advisory services that address your specific marketing and marketing communications challenges. These services are offered exclusively, at no extra charge, to ACA members.

Whether you are looking for a quick answer to one question, or for consultation on a complex marketing or MarCom challenge, one call to the ACA will put into motion a process that brings together the information and advice that best suits your needs.

We draw on industry statistics and perspectives from experts in the field, and conduct primary and secondary research. By whatever means, we will find the answer to your MarCom questions.

Following are links to our most requested topic areas:

Working with your MarCom Agency
Agency Remuneration
Agency Search
Agency Contract
Performance Reviews
Processes and Best Practices
Digital Marketing
Production

Marketing ROI
Marketing and MarCom ROI and Dashboards
MarCom Financial Management and Procurement

Information & Insights
Brand Management and Leadership
MarCom Industry Trend Information
Networking Requests

Legal, Regulatory & Industry Issues
Legal Issues in Marketing and MarCom
Talent/Performer Issues

To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 /1-800-565-0109 / scharles@ACAweb.ca

 
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What Members Say
 

Richard Burjaw on how PepsiCo Canada has benefited from ACA’s briefings to staff, advocacy work and education programs.

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Fast Facts
  The link between advertising, competition and consumer value is immediate – when ad bans were lifted in some U.S. states, the price of eyeglasses fell up to 40% due to increased public awareness and competition.