The dark reality of automated ad buying is that millions of advertisers’ dollars are being lost to the dual threats of ad fraud and online buying practices that lack transparency. Reach out to ACA for advice and analysis on the value of your digital investment.

Related resources:

ACA-BotFraud-EN-cover

The Bottom Line On Bot Fraud
A Canadian Study Into Invalid Traffic (2017)

Programmatic: Seeing Through The Financial Fog

Programmatic: Seeing Through The Financial Fog
(2017)

ACA-1-AuditingGuide-10Questions-COVER

The Marketer’s Guide To Digital Media Buying And Auditing
(2017)
Part 1: 10 Questions Marketers Need To Consider
Part 2: Building An Inclusion List
Part 3: The Digital Media Audit

A Guide To Agency Compensation for Paid Search Engine Marketing

A Guide To Agency Compensation For Paid Search Engine Marketing
(2016)

Have a question?

To access the ACA’s extensive confidential consultation services, contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109 / jdavey@acaweb.ca.

Free-of-charge and exclusive to ACA Members.