Advertising to children: The Association of Canadian Advertisers believes having the right to advertise freely in Canada obliges advertisers to do so truthfully, accurately and responsibly. Moreover, the ACA has long championed the development of, and adherence to, Canada’s legislative and self-regulatory regime for children’s advertising. The Canadian system, heralded around the world, is often referenced as the standard by which other countries’ advertising standards are measured.
Click here for more.

Digital marketing: The ACA is a strong supporter of emerging technologies that can enhance the commercial opportunities for Canada’s advertisers, while at the same time ensure that marketing practices using these new tools show the utmost respect for consumers. Our research and advocacy work protects and enhances the advertising effectiveness of the new digital platforms.
Click here for more.

Broadcasting policy: While advertisers are critical to a healthy broadcasting system, a healthy broadcasting system is, in turn, critical to advertisers’ commercial interests. Canadian advertisers have made a long-term investment in broadcasting as an advertising medium, and a key ACA role is representing advertisers’ interests to ensure the viability, efficiency and effectiveness of the medium.
Click here for more.

For more information on the ACA’s advocacy and issues management work, contact Bob Reaume, Vice President, Policy & Research at (416) 964-0248 / 1-800-565-0109 / breaume@ACAweb.ca.