DIGITAL MARKETING COMMITTEE
The ACA Digital Marketing Committee helps members gain a greater understanding of how existing and emerging technologies and media can be used and managed to enhance effective marketing communications. The committee also serves as the voice of the marketer in the development of industry policy and guidelines pertaining to new media.Areas of enquiry include privacy issues, technology, cost control, measurement, research, regulation, standards and guidelines.
For further information, please contact Bob Reaume, Vice President, Policy & Research of the ACA at (416) 964-0248 / 1-800-565-0109 / breaume@ACAweb.ca.
Next meeting to be announced
For registration information, please contact Davina Wong at dwong@ACAweb.ca.
Complimentary registration for ACA members only.
December 4, 2012
October 15, 2012
Joint meeting with ACA’s Media Committee
Presentation by Chris Williams, President of IAB Canada.
April 4, 2012
Presenter: Mike Wall, Director, comScore Inc.
Download Agenda
November 18, 2010
Download Agenda
Download Document A
Download Document B
Download Document C
Download Minutes
