The advent of digital out-of-home, mobility and online channels facilitating social networking has compelled many marketers to consider the role played by digital marketing in supporting their brands.
A shift to include digital has made the media buy more complex and has caused marketers and their agencies to review and realign their partnerships and services. There are also new and evolving considerations regarding how to measure digital marketing outcomes.
As the premier Canadian marketing association, the ACA provides its members, free of charge, confidential advisory services that help them find their way through the maze of the new digital frontier.
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To access the ACA’s extensive confidential advisory services, contact Susan Charles, Vice President, Member Services at (416) 964-1538 / 1-800-565-0109 /scharles@ACAweb.ca
