Events

January 17, 2018

Supported Event

Partner Webinar: Ad Nation Canada: Why Marketers Must Look Beyond Their Own Media Habits

If you’re in the ad industry, you’re not normal. Compared to the Canadian public, you’re more urban, you skew younger and your media habits are different. Why does that matter? Because we’re in the business of understanding our audiences, and it turns out those differences in media habits are skewing our perceptions of the public’s behaviour. How well do you (think you) know your audience?

The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.

If you’re in the ad industry, you’re not normal. Compared to the Canadian public, you’re more urban, you skew younger and your media habits are different. Why does that matter? Because we’re in the business of understanding our audiences, and it turns out those differences in media habits are skewing our perceptions of the public’s behaviour. How well do you (think you) know your audience?

ThinkTV surveyed the Canadian industry, including ACA’s members and collected some unique data. Attendees to this webinar will learn:

  • The extent to which the media habits of the Advertising Industry differ from the ‘average Canadian’
  • How our personal media habits are biasing our assumptions of others’ behaviours
  • What happens when you take television away from someone for five days: The surprising things they miss, and how that experience compares to taking away subscription services

Presenters: Kathy Gardner, VP Media Insights, ThinkTV

Date: Wednesday, January 17, 2018
Time: 11:00 a.m. – 12:00 p.m. ET

Register

If you have any questions or need assistance, please contact Margaret Lee, Director, Marketing, WARC.

About The Presenter

Kathy Gardner is a veteran media executive with experience in television, radio, digital and research. Before joining Thinktv, Gardner served as Vice-President, Strategic Insight – Research at Shaw Media, where she was responsible for the development of research insights supporting and driving advertiser investment in the company’s slate of broadcast and digital assets. Prior to joining Shaw Media in 2002, Kathy was the Executive Vice-President, Media Director at Bates Canada.

Events

November 30, 2017

Supported Event

Lexpert: 9th Annual Information Privacy and Data Protection

Lexpert’s accredited full-day course on information privacy and data protection will provide you with a complete understanding of the changing landscape and obstacles within your area of expertise. The focus of this year’s seminar is Corporate Compliance Risk…

Register Now

Lexpert’s accredited full-day course on information privacy and data protection will provide you with a complete understanding of the changing landscape and obstacles within your area of expertise. The focus of this year’s seminar is Corporate Compliance Risk.

Topics include:

  • Blockchain, privacy and digital currencies
  • “Big Data” collection and use
  • Cyber risk for corporate directors
  • A CASL update

Details:
November 30, 2017
Vantage Venues
150 King St West, 27th Floor, Toronto

ACA Member Rate: $750.00 (Regular price: $1,195.00)

Register Now

To receive the discount code, please contact Davina Wong.

If you have any questions about the event, please contact: Deanna Norton at Thomson Reuters, 416-649-7887.