How Brands Can Respond To The Year’s Biggest Challenges
The ACA has partnered with WARC to enhance our suite of complimentary, members-only webinars. Read on for the details of this upcoming webinar and register directly with WARC.
What are the key marketing challenges facing brands in 2018? Following a WARC Toolkit survey of more than 600 marketers on both agency and client side to reveal the major marketing trends, join WARC as they explore:
- The key priorities, opportunities, obstacles and industry issues which marketers have highlighted for the year ahead
- How to develop a voice strategy for your brand
- Actions which brands need to take to respond to the growing use of voice technology
Jeremy Pounder, Futures Director, Mindshare (UK)
Marie Stafford, European Director, The Innovation Group, J Walter Thompson (UK)
David Tiltman, Head of Content, WARC (UK)
Date: Monday, February 12, 2018
Time: 10:00 a.m. – 11:00 a.m. ET
Not able to tune into the live session? Not to worry – all registrants will receive a link to the recording of the webinar so please register even if you’re unavailable for the live webinar.
If you have any questions or need assistance, please contact Kristy Leahong at WARC.
About The Presenters
Jeremy leads Mindshare Futures, Mindshare’s emerging media and technology research programme. He has run studies centred on the consumer response to AI chatbots, wearable technology, smart packaging and digital assistants, and co-authors Mindshare’s annual trends publications. He also focuses on research and consultancy projects for the media and technology sectors across a range of brands including Fox, Facebook, Freeview, the Guardian and Twitter.
Marie joined J. Walter Thompson in 2004 and leads the European division of the Innovation Group, delivering insights, trends and thought leadership to the agency’s clients. In a complex and fast-evolving consumer landscape, Marie and her team uncover the forces, themes and trends driving disruptive change in our lives. Marie regularly presents the team’s findings to clients and prospects as well as speaking at conferences and networking events.
David has been writing about media and marketing for more than a decade, including six years at Haymarket Media Group. There he was features editor on Marketing magazine, based in London, before moving to the Hong Kong Office to become Managing Editor of Haymarket’s Media magazine (now Campaign Asia), covering marketing and media across Asia-Pacific.