Negotiating The Minefield
Presented by ACA and Marketing in partnership with McMillan LLP
TUESDAY, DECEMBER 6, 2011
Velma Rogers Theatre, Toronto
Click here for conference agenda
Click here for available speaker presentations
The legal implications of interest-based advertising, product claims, competition issues, privacy and social media are topping the agendas of brand marketers, advertising agencies and media alike. Need to know where the law is heading – and what it all means for the marketing communications industry? This is the conference for you, with featured presentations by:
Jennifer Stoddart, Privacy Commissioner of Canada
Since taking on the role of Commissioner in 2003, Stoddart has overseen a number of important investigations and policies affecting our industry, including those concerning privacy policies and social networking practices.
Lisa Campbell, Deputy Commissioner of Competition, Fair Business Practices Branch, Competition Bureau
Campbell has been involved in transnational matters, including investigations into the data handling practices of global corporations, and the regulatory implications of emerging online business models.
Andrea Rosen, Chief Compliance and Enforcement Officer, Canadian Radio-television and Telecommunications Commission
As head of Compliance and Enforcement, Rosen is responsible for enforcement of internet-based violations, including Anti-Spam legislation, and telecommunications violations, including the Do Not Call list.
Plus, panel discussions with industry experts on:
Privacy in an interconnected world – What are the limits?
Our privacy laws require consent to the collection and use of personal information for commercial purposes. In this new digital world, what is “personal information”? Is consent necessary and if so how should it be obtained? Should the digital world have the same privacy expectations as the “real” offline world or is a new idiom appropriate?
The new all-things-video reality
With all-things-video on the internet, what is the future of ‘broadcasting’ in Canada, and indeed, what does ‘broadcasting’ even mean anymore? Traditional broadcasting services are under competitive threat from ‘over-the-top’ video suppliers while at the same time vertical integration takes hold in the television business. Is Canadian content still fundamental to the system, and if so, who should pay for and carry it? Is Canadian ownership of our communications’ entities still so important? What about the internet? Is the time finally right for some regulatory intervention, or should it be allowed to continue to innovate unfettered?
An abundance of caution: Living with the new realities
This panel will explore recent developments in the enforcement of the misleading advertising provisions of the Competition Act, both private enforcement and also action by the Competition Bureau. Featured will be the Bureau’s high profile enforcement efforts. The panel will explore the risks marketers face in a fast developing environment, and the tension between the need to control legal exposure and the requirement to bring useful comparative information to the attention of consumers.
ACA members: $399
Non-members: $499
*plus HST
Questions? Contact Davina Wong at the ACA at (416) 964-3805 ext 1007 / dwong@ACAweb.ca.
Lead sponsor 
