In today’s complex marketing landscape, it’s critical to know which of your points of contact are over or underperforming. Is experiential delivering better ROI than out-of-home? What impact is word-of-mouth having?
The team at Integration Marketing & Communications has built a tool (the Market Content Audit or MCA) that can identify the contact points that are driving a category, answering questions such as:
- What is the best way to target high net worth individuals?
- Where are the non-working funds, and which activities do we need to increase our support for?
- Are we spending enough and in the right places? Does it justify the level we are currently allocating?
- Are we choosing the right sponsorships for our business objectives?
Attend this webinar to gain a better understanding of the effectiveness of your MarCom investments, through real examples from various business categories. See where the competition is strong and where there are opportunities to fine-tune your marketing mix to maximum effectiveness.
Presenter: Mike Bambrick, Executive Director, Global Client Service, Integration
Date: Tuesday, January 16, 2017
Time: 11:30 a.m. – 12:30 p.m. ET
This complimentary webinar is exclusive to ACA members.
About The Presenter
Mike Bambrick started his career in advertising, managing media planning and buying for some of the world’s biggest brand owners, and learning the disciplines of how to build communications strategy, and how to deliver competitive results.
In 2002 Mike joined Integration. He now leads global client relationships at and represents Integration at industry events to show how companies can build competitive advantage in marketing communications.