How Advertisers in Canada Remunerate their Marketing Communciations Agencies: Agency Remuneration Study (2007)

Healthy client-agency relationships lead to great work that can drive a client’s business forward. One of the key elements of a successful relationship is the mutual agreement on a remuneration model that encourages goal alignment between the two partners, both in terms of the client’s business goals and the agency’s profitability.

This survey is part of the journey to understand what and how clients are remunerating their MarCom agencies in Canada. We have evolved the survey to address new and emerging issues such as the role of procurement, incentive-based contracts and different agreements for agency specialists servicing varying scopes of work. This edition includes some data trended from previous studies. It also includes data that represents the various agreements for the specific services that a single agency or multiple agencies may provide.

One copy of this publication has been provide to each ACA member organization. To order additional copies, click here.

For more information about this publication or to access our confidential advisory services on this or related topics, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.