In Search of a Marketing Communications Agency Partner: A guidebook for advertisers on agency searches (2003)
This report discusses the key issue of changing agency partners and poses the question: Should one seek a marriage counselor or a new marriage?
If the decision has been made to switch partners, this report provides guidelines on the process, with numerous considerations and decision points identified. It must be emphasized that every client’s needs are different. Therefore, the most effective process must be customized for each unique situation.
One copy of this publication has been provided to each ACA member organization. To order additional copies, click here.
For more information about this publication or to access our confidential advisory services on this or related topics, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.