ACA champions the causes of marketers through our government and industry advocacy efforts.

We take the lead on behalf of our members to ensure marketers do business in a market that is transparent and accountable, while protecting their right to advertise efficiently, effectively and responsibly.

We regularly provide input to key governmental bodies, including the Canadian Radio-Television and Telecommunications Commission (CRTC), Competition Bureau, Office of the Privacy Commissioner and House of Commons committees, as well as other government departments at the federal and provincial levels. Our government and regulatory relations activities and policies are based on key principles:

  • Marketers must behave responsibly
  • Marketers have a right to freedom of speech
  • Marketers make an important contribution to the Canadian economy and culture
  • Marketers support a vibrant, competitive economy

ACA believes in self-regulation as the optimum model for the advertising industry as it safeguards both consumers and businesses without stifling innovation or hindering the economy. ACA has played a key role in establishing advertising self-regulatory bodies to represent the interests of the public and the industry, such as:

ACA’s advocacy work in Ottawa with various governmental and regulatory organizations has saved our company real dollars in our media budgets. It is under the radar work that usually goes unnoticed but is very important for advertisers.

Patrick Dickinson, Senior Vice President, Marketing and Brand Strategy – Hudson’s Bay Company

Have a question?

To access the ACA’s extensive confidential consultation services, contact:

Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791 / 1-800-565-0109 / jdavey@acaweb.ca.

Free-of-charge and exclusive to ACA Members.