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LEGAL, REGULATORY & INDUSTRY ISSUES Advertising and Marketing Law in Canada Third Edition (2009) In Trust: Ethics in Advertising A Canadian enquiry into what is necessary and what is possible (2008) Advertising to Children in Canada A reference guide (Revised May 2006) ACTRA Agreement December 1, 2008 – June 30, 2011 (2008)

Natalie Prychitko on how ACA provides are valuable to driving forward decisions

OLG
Natalie Prychitko, Director Lottery Services

Both your insights and the documentation the ACA provides are valuable to driving forward decisions. Your documents, books and guides are always strong resources, and we always appreciate the time you make to talk through a consideration/hurdle.

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The link between advertising, competition and consumer value is immediate – when ad bans were lifted in some U.S. states, the price of eyeglasses fell up to 40% due to increased public awareness and competition.