Magic and Logic: A research paper examining sustainable business practices for marketing, procurement and agencies (2007)

This White Paper contains a valuable analysis of how the relationship between marketing, procurement and agencies can work better to produce a winning situation for all parties. The process must begin with a clear understanding of the value that procurement can bring to the table.

Magic and Logic proposes some radical and some not-so-radical changes to current practice that will make the industry better equipped to meet the future.

This publication is available as a PDF download by clicking here.

For more information about this publication or to access our confidential advisory services on this or related topics, please contact Susan Charles, Vice President, Member Services of the ACA at (416) 964-1538 / 1-800-565-0109 / scharles@ACAweb.ca.